The New BlackBerry Bold Is Coming To Hong Kong

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Breakthrough 3G smartphone from RIM delivers unprecedented performance with style; ideal for business professionals and power users
Hong Kong – For Hong Kong customers seeking a phone that abounds in both luxury and performance, Research In Motion (RIM) today introduces the new BlackBerry® Bold™ smartphone. The BlackBerry Bold is the first BlackBerry® smartphone to support tri-band HSDPA high-speed networks around the world and comes with integrated GPS and Wi-Fi®, as well as a rich set of multimedia capabilities.
A symbol of accomplishment and aspiration, the BlackBerry Bold blends elegance and power, offering business professionals and power users an ideal smartphone for both professional and personal use. From its lustrous black exterior, satin chrome finished frame and stylish leatherette backplate, to its stunning display, sophisticated user interface and refined full-QWERTY keyboard, the BlackBerry Bold embodies power and beauty without compromise.
“The new BlackBerry Bold represents a tremendous step forward in business-grade smartphones and lives up to its name with incredible speed, power and functionality, all wrapped in a beautiful and confident design,” said Mike Lazaridis, President and Co-CEO, Research In Motion.
“The new BlackBerry Bold represents our dedication to innovation and our focus on customer needs. Its unique blend of features will empower users and help them make the most out of their personal and professional life,” said Norm Lo, Vice President of Asia Pacific at Research In Motion.
Key features of the BlackBerry Bold smartphone include:
High-speed Network Access• Support for tri-band HSDPA and Wi-Fi (802.11 a/b/g) networks, enabling faster Internet browsing, video streaming and file downloading.
Stunning Display• Incorporates the sharpest display ever introduced on a BlackBerry smartphone – its half-VGA (480×320 resolution at 217 ppi) color LCD is fused to the undersurface of the lens, making images leap out with stunning definition and clarity. Pictures are vibrant and razor sharp, while video plays smoothly and web pages, documents, presentations and messages snap with exceptional quality and contrast.
High-performance Browser• A newly enhanced high performance browser, together with the BlackBerry Bold smartphone’s ultra-bright high resolution display, gives users an on-the-go web browsing experience with desktop-style depiction. The handset’s trackball mimics a mouse, making it easy to navigate sites or point-and-click to zoom in on specific parts of a web page. Files can also be downloaded through the browser.
Rich Multimedia• Supports video streaming* and features an enhanced media player that can display pictures and slideshows quickly, play movies smoothly in full screen mode, and manage an entire music collection.• Allows simple synchronization of iTunes® digital music collections with the BlackBerry Bold smartphone via the new BlackBerry® Media Sync application**.• When using wired headphones or external speakers, the media player gives the user an equalizer with 11 preset filters – like “Lounge”, “Jazz” and “Hip Hop” – that boost or soften audio ranges to create the perfect ambiance.• Includes a 3.5 mm handset jack, dedicated volume controls and dual speakers that deliver rich, stereo sound.• 2-megapixel camera with enhanced flash, 3 digital zoom levels and the ability to take pictures and record video; photos can be shared via email, MMS and instant messaging applications.• 128 MB flash memory, 1 GB on-board storage memory and a convenient externally accessible microSD/SDHC memory card slot*** to provide ample storage.• Roxio® Media Manager for BlackBerry®, a powerful media manager application that allows users to easily search for media files on their computer, view and organize them, create MP3 music files from CDs, add audio tags and album art, create playlists and copy or convert pictures, music and videos for optimal playback. Users can also create and edit playlists through the media player on the handset. Roxio Photosuite® 9 LE is also included, making it easy to enhance pictures and create photo albums on a computer.• Support for High Speed USB 2.0, allowing all files to be transferred quickly between a computer and the BlackBerry Bold smartphone.
Robust Messaging Capabilities with access to additional mobile applications• Newly designed full-QWERTY keyboard is incredibly effective, allowing fast and accurate thumb typing.• Download and edit Microsoft® Word, Excel or PowerPoint files using the preloaded DataViz® Documents to Go® software suite.• Compatible with thousands of mobile business and lifestyle applications for enhanced communications, productivity and entertainment.• Support for instant messaging with BlackBerry® Messenger, Windows Live™ Messenger, Google® Talk and Yahoo!® Messenger. Instant messaging applications on BlackBerry smartphones can run conveniently in the background, allowing immediate notification of incoming messages.• BlackBerry® Enterprise Server support for enterprise deployments, enabling advanced security and IT administration within IBM® Lotus® Domino®, Microsoft® Exchange and Novell® GroupWise® environments.• BlackBerry® Internet Service support that allows access to up to 10 supported personal and corporate email accounts, including most popular ISP email accounts.
Powerful Wi-Fi and GPS• Support for Wi-Fi (802.11 a/b/g) networks with enterprise-grade security, ideal for use on corporate or campus wireless LANs, over Wi-Fi hotspots and on wireless home networks.• New “Push Button Setup” for faster connection to protected wireless networks that require a sign on process.• Built-in GPS with BlackBerry® Maps, and support for other location-based applications and services.
World-class Phone• Features a lustrous black exterior with satin chrome finished frame and stylish leatherette backplate, measuring approximately 114mm x 66mm x 15mm and weighing approximately 136g.• International roaming capability with UMTS/HSDPA 2100/1900/850 MHz and GSM/EDGE 1900/1800/900/850 MHz network support.****• 1500 mAhr removable/rechargeable cryptographic lithium battery.• A new acoustic design that increases the size of the phone’s audio sweet spot, improving sound quality and clarity.• Premium phone features including noise cancellation technology to offset background noise, Speaker Independent Voice Recognition (SIVR) for Voice Activated Dialing (VAD), dedicated ’send’, ‘end’, and ‘mute’ keys, low-distortion speakerphone, and Bluetooth® (2.0), with support for hands-free use with headsets, car kits, stereo headsets and other Bluetooth peripherals.• Support for polyphonic, mp3 and MIDI ringtones.
The BlackBerry Bold smartphone is expected to be available from mobile operators in Hong Kong beginning mid-August.
For additional information, please visit www.blackberrybold.com.
About Research in Motion (RIM)Research in Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
* Check with service provider for video streaming capability** Certain music files may not be supported, including files that contain digital rights management technologies*** MicroSD/SDHC memory cards are available today in configurations of up to 8GB and the BlackBerry Bold is expected to support upcoming 16GB mircoSD/SDHC cards**** Check with service provider for roaming services
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