3 Super-Charges Business Offering with the BlackBerry 8707g Smartphone

Sydney, Australia - 3 and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the BlackBerry® 8707g smartphone to 3’s customers in Australia at significant cost savings with select plans. 3 is also offering BlackBerry® Enterprise Server free of charge, including installation and a five-user license, to businesses that activate five or more users on one of 3’s service plans for BlackBerry Enterprise Server.
Available today, the BlackBerry 8707g smartphone provides easy wireless access to phone, email, text messaging, organiser, Web browsing and other mobile applications. Customers can purchase the BlackBerry 8707g smartphone on a 24 month contract on any 3 Cap, TalkBusiness or Business Shared Cap Plan and is free to customers on a $49 cap or $60 TalkBusiness plan or above.
All plans include unlimited email in 3’s Broadband zones and 3’s networks overseas, varying voice call inclusions and 2GB of data. Customers can choose service on either BlackBerry Enterprise Server or BlackBerry® Internet Service with the plans.
Designed for corporate customers with their own IT environments, the BlackBerry Enterprise Server software tightly integrates with IBM Lotus® Domino®, Microsoft® Exchange and Novell GroupWise® and works with existing enterprise systems to enable secure, push-based wireless access to email, organizer and other applications.
An ideal solution for individuals and small businesses that do not manage their own servers, BlackBerry® Internet Service allows users to access up to 10 supported ISP and web-based email accounts, such as Bigpond, iiNet, Yahoo!® Mail and Gmail, from a single device.
“’The BlackBerry solution is a great communications tool that’s now available on 3. With the ability to get free installation of BlackBerry Enterprise Server software, corporate customers with a mobile workforce can now gain from the productivity benefits of the BlackBerry solution at great cost savings. Individual customers can also have the opportunity to embrace the powerful BlackBerry smartphone features that make it the preferred choice of millions of business users around the world,” said Noel Hamill, Director Sales, Marketing and Products at 3.
“The BlackBerry solution is acclaimed by corporations, government organizations and individuals around the world for its superior communications and mobility features that connect users to the people and information that matter most. We are very pleased to bring the BlackBerry solution to 3’s customers in Australia,” said Norm Lo, Vice President of Asia Pacific at Research In Motion.
The 3G-enabled (UMTS) BlackBerry 8707g smartphone features an elegant design with a full QWERTY keyboard, large bright display, premium phone features, unparalled messaging capabilities and access to a variety of business applications that support the BlackBerry platform. The smartphone supports simultaneous voice and data access and can be used as a wireless modem for laptops, offering mobile professionals more flexibility to stay connected.
Unlimited Email in ‘3 Like Home’ countries
In addition to unlimited email in 3’s Broadband Zones, customers travelling overseas can also get unlimited emails overseas when they are on the 3 network in other 3 countries such as the UK, Hong Kong, Italy, Sweden, Austria, Denmark or Ireland. Customers will also get rates for voice calls similar to rates at home.
“Business customers in particular depend heavily on email communications and realise the importance and value in being accessible. Being able to take advantage of ‘3 Like Home’ rates means even better value,” said Hamill.
About 33 is Australia’s first 3G network and provides services to more than 1.57 million customers in Australia. Since launch in 2003, 3 has been servicing businesses with great value voice and data services as well as innovative tools like Mobile Broadband, Business Shared Caps, Mobile Email and other business services and content in 3’s Broadband Zones.
Three facts about 3:> 3 launched Australia’s first 3G mobile network in April 2003, now fully HSDPA enabled, and has over 1.57 million customers in Australia and 15.9 million customers worldwide. 3 was also the first operator to launch cap plans in Australia in 2003.
> In 2007, 64% of 3’s customers paid for at least one content event each month. They experienced over 108 million content including 1.65 million games and over 5.7 million music events were experienced. Customers can choose content from over 16 Mobile TV channels including Sky News, CNN, BBC World and SBS, as well as News, Games, Tones, Music and more.
> 3’s Broadband Zones are available in most parts of Sydney, Melbourne, Brisbane, Adelaide, Perth, Canberra and the Gold Coast. We reach 96% of Australians with Talk, SMS, MMS, IM and Email.
About Research In Motion (RIM)Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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